The sales success of Volkswagen

Volkswagen, VW also briefly mentioned, is one of the largest German automobile manufacturer. The company manufactures not only for the German market a variety of automobiles, but has since expanded and is represented all over the world. Sellers like the VW Beetle, the VW Golf or the types 1 and 2 are also well represented even today in many areas around the globe. Volkswagen was born from an idea in the Third Reich, who wanted to enforce an "engine of the masses". In 1934 came the decision to build a VW for everyone. Three years later the establishment of the plant in Lower Saxony and a whole town developed around the work - Wolfsburg was born. The VW Beetle, which was built here as first car should be at 990 marks an affordable car for sale to everyone. After the end of World War II, responsibility for the work of the British military government. Now, the series production of the VW began under the leadership of Major Hirst. Already two years later created the first settlement of a commercial export of the series-VW. Now, were the foundations laid for the success of the VW Beetle, which would later become a symbol of the economic miracle of Germany. With the introduction of new type 2 in 1950, expanded the product line expanded to include a new model. The van was very popular, so soon emerged, in Hanover, a separate production facility for the type 2 The foundation for today's Volkswagen Commercial Vehicles has been laid. In the same year VW started its global expansion. The beginning of the internationalization were the outlets in Canada and Brazil. Locations in Australia and Mexico follow immediately. 1955 celebrated the completion of the Wolfsburg plant millionth Volkswagen, which is a record in car sales unbroken until now. Five years later, in 1960, the legal status of the group changed into a corporation. In the upper class of cars in the VW group moved through the purchase of the traditional Daimler Benz subsidiary "Auto Union GmbH" one, which was incorporated as an independent subsidiary in the Group. In August 1969 they merged with NSU Motor Works AG and was called from 1985, "Audi AG". 1972 Volkswagen could with more than 15 million units of the VW beetle won a worth seeing success, never before have so many models of a car brought to the man. A year later, started with the new VW Passat, a new production line and sat down with various innovations and a new principle of construction standards for all subsequent models. The winning streak began in 1974 continued with the VW Golf, which was quickly becoming the new best seller, and proved as a suitable successor to the Beetle. In 1986 the company took over VW Seat, which operated as an independent subsidiary, and later also appeared in the Skoda brand family of the Volkswagen Group. With the development of the Volkswagen Lupo Volkswagen managed the construction of the first 3-liter Series cars. The acquisition of Bentley Motor Cars Limited "allowed to climb to the luxury segment. Today come together in the Volkswagen group, three different brand families: VW united under Volkswagen Passenger Cars, Skoda, Bentley and Bugatti. The second brand group comprises the Audi, SEAT and Lamborghini, the third is represented by the independent group of commercial vehicles.